A Heads-up on Writing the Right Headlines
The four flaw-detectors you must employ while writing headlines David Ogilvy, the British advertising tycoon (and founder of Ogilvy &...
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- Feb 22, 2021
- 6 min
Between a Slogan & a Tagline: A Case of Mistaken Identity
When it comes to creating a tagline for their brand names, many get confused. You may think that any clever and catchy phrase can serve...
- Feb 16, 2021
- 5 min
A WEAPON CALLED VIDEO CONTENT: The Most Powerful Marketing Tool of the Future
When DollarShaveClub, a Californian subscription service company that sells personal grooming products (including razor blades), came up...
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