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    A Heads-up on Writing the Right Headlines
    • Sep 3, 2021
    • 6 min

    A Heads-up on Writing the Right Headlines

    The four flaw-detectors you must employ while writing headlines David Ogilvy, the British advertising tycoon (and founder of Ogilvy &...
    Between a Slogan & a Tagline: A Case of Mistaken Identity
    • Feb 22, 2021
    • 6 min

    Between a Slogan & a Tagline: A Case of Mistaken Identity

    When it comes to creating a tagline for their brand names, many get confused. You may think that any clever and catchy phrase can serve...
    A WEAPON CALLED VIDEO CONTENT: The Most Powerful Marketing Tool of the Future
    • Feb 16, 2021
    • 5 min

    A WEAPON CALLED VIDEO CONTENT: The Most Powerful Marketing Tool of the Future

    When DollarShaveClub, a Californian subscription service company that sells personal grooming products (including razor blades), came up...

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