Sep 3, 20216 minA Heads-up on Writing the Right HeadlinesThe four flaw-detectors you must employ while writing headlines David Ogilvy, the British advertising tycoon (and founder of Ogilvy &...
Feb 22, 20216 minBetween a Slogan & a Tagline: A Case of Mistaken IdentityWhen it comes to creating a tagline for their brand names, many get confused. You may think that any clever and catchy phrase can serve...
Feb 16, 20215 minA WEAPON CALLED VIDEO CONTENT: The Most Powerful Marketing Tool of the FutureWhen DollarShaveClub, a Californian subscription service company that sells personal grooming products (including razor blades), came up...