The logistics industry is the vein that connects businesses - B2B, B2C or C2C - through storage, transport, and delivery. The cornerstone of international trade, the logistics industry is worth over 5.7 trillion euros, with the Asia-Pacific region leading the market in 2020.
The Indian logistic industry is still in the revival mode, post-pandemic. It’s all about working hard to get back to the grind and on to the growth mode. Going digital with your logistics business is one of the most definite ways to get on the survival trajectory. Generating high online traffic on your website is one sure-fire way to reduce the pandemic impact on your business and stay afloat in the market.
Being a solution-oriented spectrum with a vast network of distributors, suppliers, and consumers that is dependent on time-bound and precise information, the logistics industry online content management is crucial. It is vital for the businesses in the industry to update their web content and enhance their online presence not merely for filtering in the right traffic and boosting lead generation, but also for better customer experience and retention.
Tips to update and enhance the website content for logistics company
Developing quality website content for your logistic business will help you top the Google search rankings, keep a steady flow of online traffic, generate effective sales leads and engage your valuable customers effectively.
Here are a few constructive tips to keep your website content reader-friendly and attract better traffic:
1. Be mobile-compatible:
Make sure your website is mobile-friendly. As most business transactions are done via mobile phones today, it’s necessary to make your website mobile-friendly.
The associated links and buttons on the website must be easy to access and click and must connect and upload faster on the mobile platforms. There should be no unnecessary reverts to the main page. The website must be easy to navigate on a mobile screen and the images and videos must easily fit the mobile screens without technical hitches.
2. Ensure faster page loads:
In a highly fast-paced industry like logistics where every second counts, users may not wait for indefinite minutes for the pages to load on the mobile screen space. The web contents of your logistic business should upload in not less than 3 seconds. As per studies, 53% of online users do not stay connected to the website, if it takes more than 3 seconds to load.
3. Generate quality information:
As in any other industry, informative web content helps to engage the readers and generate sufficient traffic for logistics companies as well. Industry statistics with infographics is yet again another method to get easy and faster connections with customers.
Xenata, a logistics tracking company, updates its clients and readers with the latest news and events from the industry. They provide some great informational content for clients such as saving money while buying parcel insurance, how shipment can be affected by mining activities and so on. Xenata’s website content is interactive, informative and engaging for its clients.
4. Include latest technology updates:
Create web content about the latest technology used in the logistic industry. Such blogs/vlogs educate customers and help them to be on track with the newest industry developments. Technical content enhances your knowledge about the industry. It portrays your efficiency to easily adapt to industry changes.
Cerasis, a supply chain management company, created insightful content about major logistic disruptors and how blockchain is effective for supply chain management. Cerasis helps its clients with unpressurised browsing and provides valuable information on industry changes.
5. Provide email subscriptions:
Email conversations are another method for attracting new customers and retaining the old-timers. Provide email subscription options on your website. Have informational emailers on the latest technology/service you use. Email campaigns help you to create brand awareness about your company. Attractive logos and engaging conversations in your emails will help you connect faster with the clients.
6. Create Linkable Assets:
Linkable assets are website blogs or short video feeds that can be easily customised for social media feeds on Twitter, LinkedIn and Instagram. These are effectively easy methods to get across to potential clients. As customer traffic to various social media platforms multiplies every day, prepare daily social media feeds and link them to your website and vice versa.
7. Incorporate instructional/helpful content:
Your customers or target audience appreciates and value it when you provide information that guides them in relevant issues. Your website can be the one-stop platform for all the information they need from the latest industry updates to practically handling the various aspects of storage, transport and delivery. Such 360-degree information builds trust and not only engages customers efficiently but also enhances brand loyalty.
The freight forwarding company, Flexiport, has some insightful content about their business. The freight company has created value-based step-by-step content on cargo pricing, has detailed infographics on the logistics industry and call-to-action buttons on all important web pages to convert prospective customers to sales leads.
8. Provide testimonials:
When you are a logistics company that is directly or indirectly accountable for the safe transport, delivery or storage of valuable resources, it is all the more important to validate your services to build trust among new users or prospective customers. Also, referral marketing is yet again another effective marketing strategy. And happy customers do the best promotion for your company.
A testimonial page on your website that showcases authentic positive feedback from your clientele encourages prospective customers to opt for your organisation however new or relatively unknown your business is. Such positive ratings are easy endorsements to generate new sales leads.
9. Affiliate ERP system:
Good ERP is a must-have to record lead generation and client conversion. Effective ERP systems measure how every content and marketing campaigns affect every part of the sales cycle - from sales leads to conversions.
10. Organise and upload webinars:
Interactive sessions are one of the best marketing techniques to get new customers. You can do an informational webinar on your logistic company, the general practices, the offers you have, the customer services you provide, and so on. This helps more visitors to drop into your website, thus amplifying your brand presence.
In a nutshell, in today’s digitised business world, one needs to stay ahead of the competition with a strong and wisely crafted online presence. To succeed in that, you need relevant, industry-savvy content on your website and associated online platforms that engages and educates your audience.
What you would need is highly relevant in-depth content that simultaneously interacts with your audience and pulls them into your website. If you are wondering the how-to of getting it done, reach out to ThePendits. We love transforming brands and businesses through unique content that builds a rapport with your audience.