Serving humanity, uplifting mankind. The motto of medical practitioners. Even at the time of the great plague they stood beside their fellow humans and today in 2020, they are on the same path of dedication and commitment to service. In critical times like now, doctors and medical practitioners are performing a phenomenal job. The Hippocratic Oath to maintain specific ethical standards in their practise is what is keeping the world twirl.
It is a difficult time, the time of uncertainty and dilemma. Where, myths and rumours are spreading across places and sweeping off the will to live among people. In this juncture, practising medicine is as important as spreading awareness, and when it comes from a trusted resource like a doctor or a healthcare giver, it adds gravity. So, not just practising, but blogs can be essentially an advanced way of educating the people. There is a tremendous need for such articles to avoid panic in the air. How to write one is a task and expressing it in appropriate words that would reach the audience is left alone to professionals. However, there shouldn’t be a delay in a noble cause, and thus we will help you with writing a healthcare blog.
A Niche like Healthcare Blogs
Healthcare blogs are different to any other blogs as, even though the field is diverse, in broader aspects it all relates to healthcare. So, how do you maintain consistency over your blogs? With infinite information available over the web, how would you drive the traffic to your website? Marketers would say you need to write compelling content to attract your audience. While we say, you can build any content and insert objects that can make any blog attractive. Well, that is for later use, for starters, let's discuss what makes healthcare blogging different to general input of information?
Authority- It is believed that the healthcare blog is usually written by an expert in this field so people would look up to you. Domain authority is essential in healthcare blogging. The blogs should reflect you as a well-informed person.
Personal notes - Yes, as in, people generally connect to or tend to believe things that are approached in first person. So, talk about incidents that happened to you. As a healthcare expert, your audience would be curious to know more about something directly from you.
Responsible writing- Other blogs unlike healthcare blogs can be just to serve the marketing perspective. With healthcare, you might not want to take a chance and it’s better to invest some quality time in creating a value adding piece. Like you have to own up to your words and write more responsibly.
Five tips for healthcare blogging
Now you know why it is a sensitive option and proceed only when you agree with the kind of ownership you are ready to take. Let us discuss the things you can do to enhance your blogging skills especially healthcare.
Audience- Know your audience. You need to know your target audience so you can address them directly. Identifying them in the crowd is difficult. Also, you need to know if your blogs relate to them and their queries. The approaches are quite different for each group of people. So, while you sit to write a blog, you need to keep certain things in mind and direct your blog in that direction. For example, if you are writing for a general audience you have to be elaborate in your descriptions about the minutest of things. Similarly, if you are writing for your colleagues and fellow doctors you need not explain general terms used among medical practitioners.
Be informative- Your reader came with a key objective that they could gain from the blog. You need to provide them with data, statistics and details to a particular idea. Patients and doctors are seeking insights and learning from your blog is their core objective. So, write a blog that is not just content quantity rich but provides quality content. Structure your blogs in a way that it can answer their questions even in a glance. Don’t worry about the word count, healthcare blogs that have relevant research details and vital texts should not be limited to any numbers.
Stick to covering a single concept in a blog- We know, it can be tough. When all you want to deliver is crucial facts relating to one another, it can be difficult to stick to a single topic. But, you also don’t want to confuse your audience by giving out all in a go. One blog should contribute to a particular section of the topic. Later you can have parts and volumes that explain everything in detail! By addressing each topic at once you are also reducing the risk of missing out on particulars. This gives a framework to the idea that you want to project and also makes it easy for your readers to navigate through.
Simple language- It is strictly recommended to use simple and transparent language when you are addressing the commoners. Healthcare is a sector that deals with scientific terms and vocabulary. Even if that is understood by fellow medical practitioners in the field, it is quite difficult for patients or any other individual unrelated to the field to understand such jargons. So, avoid complex sentences that can cause misunderstanding.
CTA’s- As typical as it sounds, your blogs should have some CTA’s. So, the person reading can directly be guided through, without wasting any time. Suppose a patient is in urgent need of a consultation, by clicking on the CTA button, he/she can directly connect with you and discuss elaborately about the problem. This is also a great way of customer engagement.
These are some primary useful tips that must be kept in mind while you start writing a healthcare blog. Every information you put across the web can save a life or connect them to the right resource. So, you know you are working for the welfare of the humankind. Also, if you feel you do not have time or patience, or you are too busy attending your patients, we can help you make a word of your expressions.