What is Content Marketing? How Content Marketing could provide leverage to the companies? If Content Marketing promotes Digital Marketing then how does it endorse it? These are some valid and significant questions that generally emerges in any microentrepreneurs’ mind before investing in a new approach of marketing strategy. We decided to do the background research on behalf of you that could answer all your questions.
What is Content Marketing?
Content Marketing is a strategic marketing approach based on creating and distributing effective, relevant and consistent content that has the capacity to draw and retain specific audience and ultimately to drive profitable customer actions.
How Content Marketing could be beneficial for small companies?
Content Marketing is an asset to small businesses. It is a cornerstone that acts as a tool to compete with the bigger brands. It caters to brand awareness, builds trust, creates a brand individuality and image. Basically, Content Marketing is a long term strategy, they are best to build healthy, strong relationship with customers. It provides factual content that is logical, analytic yet fun to know about.
Every company needs certain aspects of Content Marketing to function, but it is the small and the medium companies that could create a groundbreaking impact through their content.
Why small businesses should invest in Content Marketing?
Content Marketing is economic than any other marketing strategies
Investment is a big factor in any business, but if we consider small businesses, they have a limited amount of investment to be spent in each direction. It has been observed that these days, people do not respond to ad campaigns so well, the usual pop up ads restrain them from working online. Which is why, contents like blogs, whitepapers, ebook and infographics have become useful and a trustworthy source of information for the general public or customers. Plus, it generates triple the leads than any other marketing strategy at almost half the cost.
Content Marketing lets your company talk for itself.
Every company has its own individuality, and its content would create a unique brand proposition. A bigger brand would spend a lot of money to bring in customers to their websites through PR, but a small company would believe in strengthening the existing relationships and building new relationships with the customers. They would likely create content that is relatable and understood by the customers, the blogs or articles that the customers connect to.
A good content can become headlines
Social Media has evolved to be a strong weapon. Just like every brook needs a direction to flow, it can’t be obstructed by any object. Similarly, a good content figures out its direction to become a news. A small company can create an impact by channelising its valuable content into social media platforms. Through a right distributing channel, a strong content can become a news in no time, gathering target audience to the website.
Conventional Shareable content brings audience
Now that you know the strength of powerful content, it is also evident that people tend to be very active on social media. They like, share and comment their opinions and views over various social media platforms. A reader(customer) could recommend or share with others, a content that he/she found to be useful or relatable, thus introducing customers to your website. Content can be shared among individuals whereas an ad cannot be.
So, don’t hesitate to invest in good content and right before that, chalk out the best content marketing strategy that not just draws customers to the website, but also retains them. Content Marketing withholds the power to transform your small business into a brand that people trusts and have confidence on.