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How to write website content for business?

We all are well-acquainted with the demand and supply theory. It simply states that the price of a product is determined by the interaction of supply and demand of that very product in a market. If  the demand for a product is high and supply is limited, the prices of the existing products in the market goes up. We are explaining you the basic economics, because that is what happened with people having a business. In order to create a market presence, a company needs a website. 


However, it is not easy to get one with all the extravagant prices offered by website development companies. The solution is simple, you create one for yourself. Websites like Wix, Zoho, Square Space, Wordpress and Shopify allow you to easily create a website for a business, without any help on the developmental front. Once you have the template, the next challenge is to how to write content for the website? We could help you with the content and let you know about the essentials that are needed to create a creative website content.


Single Page or Multi-page? 

Yes, you read that right. You need to decide if you need to have a single page website or a multi-page website. You might be associated with a technical industry and you have specific solutions for other companies. In this case, you need a multi-page website that elaborately talks about your company and your solutions. Unlike this, a product based company may or may not choose to have a multi-page website and rather go for a single page website, just to have an online presence. Now you get the picture right? 


Where to start from?  

You should start from planning: what are you planning to put over the web? Decide the subjects that you need to cover. What would you like to see if you are the consumer? Think like your audience, it helps the best. Sketch out the folds that you want to incorporate first. Then start working on the rest. The blueprint is important. It would act as a guide to help you structure your content accordingly. 


Take one step at a time

1.Give out what they are looking for- Don’t try to lure them into reading the vision of your company or talk about why you started it in the first place. Though it might have sentimental value for you, your customers would appreciate it if you give them what they came here for. Talk about the solutions or services that you provide. In that way the new age websites, all have a banner text that lets your customer take the hint of what you are exactly into.

  • Include the Primary Keyword- That is a must have. Include the primary keyword (industry specific) to your banner text. This is highly recommended. So, not just people who are visiting your website through word of mouth but even Google categorizes your website fundamentally into the specific category. Afterall, who doesn't want some Google attention?

  • The H1 formula- Mark this as a drill okay? If you are opting for a single page website, insert your banner text as the H1 tag. It’s a must. For the others, who wish to have a multi-page website, brace yourself and hear this out. For starters, your home page banner text is your H1. For other pages, if you have a banner that specifically talks about the content of the page, blindly put it into a H1 tag to it. For example, you also have a banner for your services page. So, if your soul intention is to put ‘Our Services’ as the banner text, go ahead and mark it as H1.

  • Banner Image Optimization- Make sure you select a copyright free image or an image you own the rights to as your banner background. Copyrighted images can pull you down in your Google ranking. Also change the image name to meet the context of your website. Google also ranks you for image search and it is a good head start.


2. Introduce your business with Quality Content- Even though all of us can write, can we actually write quality content? Express oneself like the professionals? Probably not. They have a flair for it and know what could generate a reaction from the website visitors. Even then if you trust your instincts, we could help you what your customers want. They want you to put up substance that adds value to their knowledge. It may be a product or a service, but putting across genuine, engaging content would help you with the goal of driving some organic traffic. 


3.Impressive CTA- Call to action, that is what it’s called. Call to action buttons are crucial for both single page and multipage websites. You decide where you want to remind your visitor to activate their response mode and create an attractive one. Not the design but the writeup over it. Have you received spam emails having a button that says ‘Click Here’? Well, we all have. Doesn’t mean we actually have clicked one of those. So, don’t stick to the conventions. Go out there to write some thought provoking CTAs.


4.Volume- We are talking about content volume. You might have seen influencers trying to preach that you must have a ‘content rich’ website. Having all the essentials details, tip to toe packed with information. That’s not right. Here, you do have to realise again that the difference between the volume of single page content and multi-page website content. 

For a single page website, you need to keep it neat, yet inform your customer about your solutions. Don’t go overboard with the idea and jam your page with texts, images, videos in tons. That would look cluttered and you will end up confusing your visitors and drive them away. So keep it to relevant information. On the other hand, you can go upto 500-600 words for each page in multi-page websites. Divide and rule. So, segregate your content into different pages as per your requirement and understanding of your audience. 


5.Keyword Density- Yes, you do want to rank your website better, but keyword stuffing is not an option. Here you can be fussy about where to insert keywords. So, you have two sets of keywords for your website. Primary keyword and Secondary Keyword. Primary Keywords should be your main industry specific term and secondary keywords can relate to anything you want to settle on to. Keep your Primary Keyword density upto 2-3% and Secondary Keywords should be kept anywhere from 1-2 % for each page. Never try Keyword stuffing as Google can penalize your website for doing so. Just adequate. You can also take the help of any software or keyword density tool to maintain consistency throughout your website. 


6.Keep away from Plagiarism- Duplicate content can cost you the efforts that you have consciously invested in developing the website. Not just Google but the original content owner would also hate it. You might face copyright issues for stealing content. That also puts a bad name on your business. Promote original content ideas and formulate plans for something better and big. 


Website creation is an extensive job if you don’t know how to do it. That’s why people hire professionals and when you are doing both the design and development along with the content part, you’ve got to have thorough knowledge. Also, once done you can’t just sit back and relax. To keep up with Google listings, frequent revamping is required. How does it work? When you put across new content over the website, Google bots scroll through it and consider it as fresh content. That’s how you maintain the rhythm. You can also take some inspiration from the book ‘Manifesto to SEO’ for further valuable insights. 


If you think you feel stuck somewhere, contact ThePendits and we would provide you a free consultation. So, you get a clear idea of how to proceed as per SEO guidelines.  



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