Your content team might be the best, but is your content strategy the same? You need to make a robust content strategy to create brand awareness. True, Branding and Marketing are different departments but they are inter-depended on content in some or the other way. It is essential for any company to set up a vision that they need to achieve with the power of content.
Creating and marketing content is a time-consuming process, and leaving the entire ship to sail only on Blogging wound never solve the purpose. Such trivial mistakes are done by businesses while putting up content over websites and social media. What are these common mistakes that need to be avoided? Let’s find out?
Crucial Mistakes that needs to be avoided to market your content
Stop assuming a hypothetical audience- The reason behind a successful business is not assumption, but proper research. Guessing what your customers want is what could lead you to a dungeon. Get to know the requirements, doubts and complaints of your customer by reaching out to them. You can take the help of google trends, surveys and even personalised emails to know your target audience in a better way.
Creating content without an aim- When you set up a goal, it's easy to walk the path. Creating content aimlessly would confuse you and your audience. Every content must have a purpose that would be relevant and helpful for your target audience. Joining the dots to create a whole picture is the only way to reach your customers and create awareness about your company.
Designing temporary content- Decide for yourself, do you want to create content that is trending for now or an evergreen content. Your content should add value to the knowledge bank of the audience. You create quality content for your customers. However, if the content is temporarily vital and will withdraw its relevance to the future, your audience wouldn’t connect to it in the near future. Create content that is sustainable for future reference. But, if you want to create content that is the uptrend and has relevance for a limited period like product descriptions, you need to work towards that.
Writing just about your brand or company- Focusing just about your own product or service isn’t going to retain your customers for long. It sure would give you some limelight but your audience seeks something from you that will address their problems and find a solution to them. Blogging over your company, their services and its products would estrange the relationship between you and your audience.
Ignoring the competition- You can’t ignore the competition in the market and walk at your own pace. There are a lot of content strategists who come up with innovative ideas every day to grab the attention of the audience. Short films, social media posts, billboard posters, infographics, podcasts etc. There are various channels to choose from, and each business is trying hard to be the best. If you refuse to recognise the competition in the market, you are going to lose the race.
Look around you, there are tons of inspiration that could work exceptionally well for your business, but don’t make the above mentioned mistakes and make a fool of yourself. Nurturing your audience with the best form of content is a brilliant way to retain them and increase the traffic on your website. Just remember, be original and don’t dedicate all your potential to Blogging. Blogging is a part of content, its essential but not exclusive to pull you up those charts.